A well-crafted press release can help businesses gain media attention, improve brand awareness, and drive traffic. But many press releases go unnoticed because they lack structure, relevance, or a compelling angle. Jade Malay, an expert in writing and marketing, shares key tips to ensure your press release gets picked up by journalists and media outlets.

What Is a Press Release?

A press release is an official statement issued to the media to announce news about a company, product, or event. The goal is to inform journalists so they can cover the story in their publications. However, not all press releases receive attention, so it’s essential to follow best practices.

How Do You Write a Press Release That Stands Out?

Many businesses ask, "How do I write a press release that gets noticed?" Here are the expert tips from Jade Malay:

1. What Makes a Good Press Release Headline?

Your headline is the first thing journalists see. It should be clear, concise, and compelling. Use action words and make it relevant to your target audience. A great headline sets the tone for your press release and encourages media outlets to pick it up.

Example:

1. Weak: "New Product Launched by ABC Company."

2. Strong: "ABC Company Unveils Groundbreaking AI Technology to Transform Healthcare."

2. How Do You Write a Strong Opening Paragraph for a Press Release?

The first paragraph should answer the key questions: Who, What, When, Where, and Why. Journalists don’t have time to read long introductions, so get straight to the point.

Example: "ABC Company today announced the launch of its revolutionary AI technology designed to enhance healthcare diagnostics, helping doctors detect diseases faster and more accurately."

3. What Information Should a Press Release Include?

Avoid unnecessary fluff. Your press release template should provide details that matter, such as:

1. How the news impacts the industry or customers.

2. Supporting facts or statistics.

3. Quotes from key stakeholders (CEO, experts, or customers).

4. How Long Should a Press Release Be?

Journalists prefer press releases that are one page long (around 300-500 words), but for more in-depth news, you can extend it to 800-1000 words. Use simple, direct language that is easy to understand. Avoid jargon unless necessary.

5. Why Are Quotes Important in a Press Release?

Adding a quote from a company executive or industry expert makes your press release more credible. Ensure the quote adds value and isn’t just promotional.

Example: Jane Doe, CEO of ABC Company, stated, "Our AI technology will revolutionize diagnostics, ensuring patients receive faster and more accurate results."

6. What Is the Best Tone for a Press Release?

A press release should be informative, not salesy. Avoid exaggerated claims or overly promotional language. Stick to the facts and let the news speak for itself.

7. How to Use a Press Release Template?

Using a press release template can help structure your content effectively. A standard press release format includes:

1. Headline

2. Date and location

3. Opening paragraph (Who, What, When, Where, Why)

4. Body with details and quotes

5. Boilerplate (Company background)

6. Contact information

8. Where Do You Include Contact Information in a Press Release?

Make it easy for journalists to reach you by including contact details at the end of the press release:

1. Media Contact Name

2. Company Name

3. Phone Number

4. Email Address

5. Company Website

9. How Do You Optimize a Press Release for SEO?

To increase the chances of ranking in search engines, use relevant keywords naturally in your press release. Keywords like:

1. "press release template"

2. "how to write a press release"

3. "press release example"

4. "press release format"

5. "press release distribution"

6. "press release services"

7. "press release submission"

8. "press release writing tips"

9. "press release guidelines"

10. "press release sample"

Use these keywords throughout the press release format, including the headline, subheadings, and body, but avoid keyword stuffing.

10. What Is a Boilerplate in a Press Release?

A boilerplate is a short paragraph about your company that remains the same in every press release. It provides background information about your business.

Example: "ABC Company is a leader in AI-driven healthcare solutions, committed to advancing technology for better patient outcomes. For more information, visit [company website]."

11. How Do You Distribute a Press Release Effectively?

After writing your press release, distribute it through press release distribution services like PR Newswire, Business Wire, or local media contacts. You can also send it directly to journalists in your industry or use press release submission platforms to increase visibility.

Common Questions About Writing a Press Release

- What are the best press release distribution services?

Some popular services include PR Newswire, Business Wire, and GlobeNewswire.

- How do you send a press release to journalists?

You can email journalists directly, use press release services, or connect with them on LinkedIn.

- Can I use bullet points in a press release?

Yes, bullet points can help break down key information, making it easier for journalists to scan.

- Do press releases help with SEO?

Yes, if optimized correctly, press releases can improve your search engine rankings and online visibility.

- What are common press release mistakes to avoid?

Some mistakes include:

1. Writing a press release that is too promotional.

2. Not including key details like dates and locations.

3. Using complex language instead of clear, simple text.

4. Not following press release guidelines for formatting and structure.

Final Thoughts

Writing a press release that gets picked up requires clarity, structure, and relevance. Jade Malay’s expert tips will help you craft a professional, media-friendly press release that captures attention and generates media coverage. By following these best practices, you can improve your chances of reaching the right audience and gaining exposure for your brand.